Keeping Web Content Up to Date

by Ashley Smith, Scribe Contributor

Every February 2, many North Americans gather together to celebrate the emergence of a groundhog from its burrow. The hope is that the groundhog will not see its shadow and therefore winter will not perpetuate for another six weeks. Over the years the term “Groundhog Day” has come to express a situation in which events occur repeatedly for a period of time (such as a long winter).

Many websites are stuck in a long winter. Have you ever revisited a site after many months and noticed that nothing has changed? It still has the same products, same services, same testimonials, same articles, etc. Or even worse, the content is out-of-date? Can the same be said of your website?

If you haven’t kept your company’s website up to date, I’m sure you can think of a thousand excuses why: lack of time, lack of money, lack of know-how, whoops I forgot, etc. But what if I were to tell you why it’s vital and how you can do it without spending a lot of time or breaking the bank? Keep reading if you’d like to know.

Why is it important to keep your website updated? If there is one sure way to kill traffic to your website, it’s to not keep it current.

  • New, quality content will retain your current customers and attract new ones. Don’t you want your website to be the one everyone visits to have all their questions answered?
  • Fresh content is good for SEO (search engine optimization). You will be indexed by search engines more often if you are consistently posting new content.
  • It’s what the pros do. Keeping outdated material or products or services you no longer sell on your website does not do much for your professional reputation.

How can you update web content simply, quickly, and cheaply? Take a look at these tips:

  • Search for online news articles related to your industry to post on your website. Write a quick synopsis of the article and provide a link to it.
  • Repurpose content you have: turn a presentation into a webinar or a blog into a podcast, etc.
  • Post industry-related events that you are going to or would like to go to.
  • Post press releases of a new product, recent achievement, or upcoming company event.
  • Start blogging. A good way to get started is by reading other blogs related to your industry and then write your opinion on them.
  • Make it a priority to keep your contact information and business hours current so your customers can always reach you.

Be sure you or someone else you trust reviews any new content you’ve written for grammar or spelling errors before you post it. If you need help developing content, The Scribe Source offers both writing and consulting services to help develop your company’s ideas into fresh website content. We’re also available for editing and quick-turnaround proofreading. Contact us to discuss your needs.

Say goodbye to winter on your website. Spring is on the way!

Editor’s Note: Special thanks to Ashley, not only for this great post, but for helping us bring our own site out of winter with fresh articles and quality content!