What Dr. Suess Can Teach You about Communicating with Customers

by Ashley Smith, Scribe Contributor

Today marks Theodore Seuss Geisel’s 108th birthday. Dr. Suess, as he is more commonly known, was one of the most prolific communicators of the twentieth century. While he was most famous for his children’s books, he was also a political cartoonist and a successful illustrator for advertising campaigns.

One of the main reasons Dr. Suess’s children’s books are so famed is because of their inherent moral lessons. Although he claimed it was never his intention to incorporate a moral when he began writing the tales, he did believe you could find a lesson in any story.

Below are a few famous quotes by Dr. Seuss from which I’ve garnered some “lessons” to help you along your journey to becoming an expert business communicator.

  1. “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” Simply put, write concisely! Whether you are communicating with customers, clients, or employees, it’s important your message be clear and succinct to avoid miscommunication. If you feel you could use a lesson or two on how to write concisely, make sure to check out my previous posts on this topic.
  2. Sometimes the questions are complicated and the answers are simple.” Have you ever been frustrated by a website’s lack of simple answers to your questions? You may want to consider if your customers feel the same frustration. Think about the questions people frequently ask you about your business and provide simple answers on your website. If you are just starting out, hire a professional to help you write a “FAQ” page or rewrite your website content to include information customers want most. Making these answers available can save time and prevent frustration for both you and your customers.
  3. “I meant what I said and I said what I meant—an elephant’s faithful, one hundred percent!” What’s the message you want to get across to your customers? What is the most important thing you want them to know about your services or products? Make sure you “remain faithful” to your message in all your business communications and that the style and tone are consistent. Consistency gives an air of reliability, which is essential for customer retention.

Not everyone is born with a gift for words as Dr. Seuss was, but with a little effort (and maybe a little help from others) you can train yourself to be an effective communicator. As Dr. Suess wrote in Oh, the Places You’ll Go!,

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

By continually improving your communication skills and business content, you can take your company further down the road to where you want it to go.