Nearly $1.5 billion was spent on lottery tickets for a recent $640 million Mega Millions prize. Maybe you took part in the frenzy, buying tickets on the chance that luck would find you.

In truth, if you invest in lottery tickets, your chances of getting lucky are lower than your chances of being hit by lightning. However, if you invest in your business, you can create your own luck. Rather than spending money to let fate take control, invest in intelligent strategies that ensure success.

How can you create your own luck? You can start by knowing how to communicate with your target audience. Here are a few tips:

  • Be at the right place at the right time. Fortunately, with the advent of the Internet you do not need to divine exactly where and when this right place and time are. Make your message opportunity-ready by creating profiles on social media sites, staying in contact with your target audience through newsletter emails, or keeping a steady flow of fresh content on your website.
  • Have an excellent communicator on your team. Someone gifted and experienced in communication will know how to attract clients through media and advertisement. They will understand how to diplomatically and effectively work with clients. Finally, they will raise your communications to a level of professionalism that draws attention. If you don’t have an employee who fits this bill, outsource to a communications expert willing to build a long-term relationship with your company.
  • Reach beyond your neighborhood. You can increase your chances of a “lucky break” by increasing the number of people you make contact with. Step outside of the circles you normally engage, be willing to approach new markets, or hire someone who can help broadcast your message to a new client base.

There are plenty of other ways to create your own luck in business, such as understanding your target market, playing on your strengths, and remaining true and persistent to your trade. Yet if no one hears what you have to offer, no amount of luck will bring you success. Start investing in good business communication and change your luck for the better.