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Archive for the ‘Marketing & PR’ Category
Valentine’s Day is a special day set aside to show appreciation for those we love; however, most of us know it’s important to appreciate your loved ones throughout the year.
The same is true with your business clients. The secret to building and maintaining solid business relations is to be professional, personable, and to express your appreciation often.
Below are a few tips on how you can “show some business love” and strengthen the tie between your clients and your business:
by Ashley Smith, Scribe Contributor
Each year companies spend millions of dollars to advertise during the Super Bowl because they know that the captivated audience of millions will most likely not mute the commercials. I’m sure even diehard football fans will admit—if only to themselves—that when it comes to Super Bowl Sunday, they’re eager not only to watch the game but the commercials, too. In fact, even those who are not so football crazy are often willing to suffer through the game just to enjoy the commercials.
This is great for well-established companies that have such large sums of money to spend for 30 seconds of advertising, but what about smaller businesses? How can small business owners get their message out without spending a fortune?
Keeping Web Content Up to Date
by Ashley Smith, Scribe Contributor
Every February 2, many North Americans gather together to celebrate the emergence of a groundhog from its burrow. The hope is that the groundhog will not see its shadow and therefore winter will not perpetuate for another six weeks. Over the years the term “Groundhog Day” has come to express a situation in which events occur repeatedly for a period of time (such as a long winter).
Many websites are stuck in a long winter. Have you ever revisited a site after many months and noticed that nothing has changed? It still has the same products, same services, same testimonials, same articles, etc. Or even worse, the content is out-of-date? Can the same be said of your website?
If you haven’t kept your company’s website up to date, I’m sure you can think of a thousand excuses why: lack of time, lack of money, lack of know-how, whoops I forgot, etc. But what if I were to tell you why it’s vital and how you can do it without spending a lot of time or breaking the bank? Keep reading if you’d like to know.
They say a picture is worth a thousand words, and if you sit down with someone who is a visionary and ask them what they do, that’s probably how many words you’ll get. Entrepreneurs and other visionaries are nothing else if not passionate, and given a listening ear, they can go into elaborate detail about the new frontiers and new worlds they envision.
But if you are communicating your organization’s vision using a thousand or more words, only the most patient will stay along for the ride. Simplifying your message and making it transferable is the key to your success.