Category Archive for ‘Marketing & PR’

How to Build Long-Term Client Relationships through Smart Communications

Show some business-love.

Valentine’s Day is a special day set aside to show appreciation for those we love; however, most of us know it’s important to appreciate your loved ones throughout the year.

The same is true with your business clients. The secret to building and maintaining solid business relations is to be professional, personable, and to express your appreciation often.

Below are a few tips on how you can “show some business love” and strengthen the tie between your clients and your business:

How to Develop a Great Presentation

by Hannah Comerford, Scribe Contributor

Have you ever sat through a poor PowerPoint presentation? Chances are you grew bored and distracted, your eyes strained from trying to read the slides, or you gave up on note-taking after your hand started cramping.

Can you remember sitting through a great presentation? If it was particularly well prepared, you probably still remember the key points, and you may even implement the information in your daily life. You left the presentation feeling connected to the speaker, whether you agreed with all the points or not.

Which category do your presentations fall into? Are they lackluster or brilliant? Whether you’re a pastor, a nonprofit coordinator, or a businesswoman, you want your presentations to deliver an impactful message. Take a look at the following steps to boost your presentation’s impact.

Once Upon A Time: Using Story in Your Business Writing

by Hannah Comerford, Scribe Contributor

February 26 is Tell a Fairy Tale Day. You probably don’t have any celebrations lined up. In fact, you may even be wondering why we’re talking about fairy tales on a business writing blog. Are fairy tales, or storytelling in general, relevant to the modern business writer?

To answer these questions, let’s first discuss why fairy tales are popular in the first place. While fairy tales are usually associated with children, the popularity of prime time television shows that celebrate fairy tale characters suggests that maybe adults still enjoy hearing new spins on their childhood stories.

Here are just a few reasons why stories and fairy tales are so popular:

Using Social Media to Grow Your Business

Imagine having a potential customer base of millions without having to spend a dime to market your company. Sound too good to be true? That’s what using social media as a marketing tool can do for you.

According to eMarketer, by 2013 164.2 million Americans—or 67% of the nation’s Internet users—will use social networks.  So, if you have not yet joined the ranks of companies that use social media as a way to promote their businesses, you might want to reconsider.

However, before you rush off to create a Twitter account, you’ll want to educate yourself on the basics of social media marketing.

Make Your Own Luck with Good Business Communication

Nearly $1.5 billion was spent on lottery tickets for a recent $640 million Mega Millions prize. Maybe you took part in the frenzy, buying tickets on the chance that luck would find you.

In truth, if you invest in lottery tickets, your chances of getting lucky are lower than your chances of being hit by lightning. However, if you invest in your business, you can create your own luck. Rather than spending money to let fate take control, invest in intelligent strategies that ensure success.

Should Your Small Business Marketing Have a Sense of Humor?


Let’s face it, humor makes a lasting impression. That’s why so many big companies use it in their advertising. Unfortunately, most small businesses avoid incorporating funny copy in their marketing.

Why? Perhaps some small business owners believe that to gain customer awareness and trust they must first be taken seriously. They could also be afraid of getting it wrong and offending potential customers. Or maybe because they’re wearing so many hats, like Dave from the Staples commercials, they just don’t have time to be funny.

Can you relate? If so, relax, let your hair down, and get creative! Adding a smile and a wink to your copy can increase your conversion rate and humanize your company.

A good way to start is to consider the type of humor you want to use. It should suit the product or service you offer and the type of customer you’re targeting.

Below are some types of humor that are widely used in advertising along with hypothetical examples.

How to Appeal to Both Sides of Your Customer’s Brain

by Ashley Smith, Scribe Contributor

Happy Vernal Equinox, otherwise known as the first day of spring!

Throughout the year, day and night compete for time. Day dominates in the summer, night in the winter. However, twice a year during the vernal and autumnal equinoxes, day and night call a truce: for twenty-four hours they allow each other to reign for roughly the same length of time.

Similarly, our brains have two sides that sometimes seem to compete for dominance. The right hemisphere is the creative or fantasy-based side.  It presents possibilities and interprets aesthetics and feelings. The left hemisphere is the logical or reality-based side. It forms strategies and interprets facts and details.

But whether you consider yourself a predominantly left-brained or right-brained thinker, when it comes to analyzing the value and desire of a product or service, chances are you engage both sides of the brain almost equally.

Oh, the Places You’ll Go!

What Dr. Suess Can Teach You about Communicating with Customers

by Ashley Smith, Scribe Contributor

Today marks Theodore Seuss Geisel’s 108th birthday. Dr. Suess, as he is more commonly known, was one of the most prolific communicators of the twentieth century. While he was most famous for his children’s books, he was also a political cartoonist and a successful illustrator for advertising campaigns.

One of the main reasons Dr. Suess’s children’s books are so famed is because of their inherent moral lessons. Although he claimed it was never his intention to incorporate a moral when he began writing the tales, he did believe you could find a lesson in any story.

Below are a few famous quotes by Dr. Seuss from which I’ve garnered some “lessons” to help you along your journey to becoming an expert business communicator.

Super Bowl-Worthy Advertising on a Small Business Budget

by Ashley Smith, Scribe Contributor

Each year companies spend millions of dollars to advertise during the Super Bowl because they know that the captivated audience of millions will most likely not mute the commercials. I’m sure even diehard football fans will admit—if only to themselves—that when it comes to Super Bowl Sunday, they’re eager not only to watch the game but the commercials, too. In fact, even those who are not so football crazy are often willing to suffer through the game just to enjoy the commercials.

This is great for well-established companies that have such large sums of money to spend for 30 seconds of advertising, but what about smaller businesses? How can small business owners get their message out without spending a fortune?

Is Your Website Like “Groundhog Day”?

Keeping Web Content Up to Date

by Ashley Smith, Scribe Contributor

Every February 2, many North Americans gather together to celebrate the emergence of a groundhog from its burrow. The hope is that the groundhog will not see its shadow and therefore winter will not perpetuate for another six weeks. Over the years the term “Groundhog Day” has come to express a situation in which events occur repeatedly for a period of time (such as a long winter).

Many websites are stuck in a long winter. Have you ever revisited a site after many months and noticed that nothing has changed? It still has the same products, same services, same testimonials, same articles, etc. Or even worse, the content is out-of-date? Can the same be said of your website?

If you haven’t kept your company’s website up to date, I’m sure you can think of a thousand excuses why: lack of time, lack of money, lack of know-how, whoops I forgot, etc. But what if I were to tell you why it’s vital and how you can do it without spending a lot of time or breaking the bank? Keep reading if you’d like to know.

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